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创业企业融资--哈佛商学院案例精选集(英文影印版)商务基础系列
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创业企业融资--哈佛商学院案例精选集(英文影印版)商务基础系列

  • 作者:威廉.A.萨尔曼等
  • 出版社:中国人民大学出版社
  • ISBN:9787300041674
  • 出版日期:2002年09月01日
  • 页数:99
  • 定价:¥21.00
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    内容提要
    Welcome to the Business Fundamentals series from Harvard Business School Publishing!
    The readings in this collection were developed for the MBA and executive programs of Harvard Business School.These programs rely heavily on the case method of instruction, in which students analyze and discuss firsthand accounts of actual management situations.Students also learn the fundamentals of what managers do:how they measure performance,make choices,and organize their activities.At Harvard Business Scho
    目录
    Introduction
    Some Thoughts on Business Plans
    Note on the Financial Perspective:What Should Entrepreneurs Know?
    How Much Money Does Your New Venture Need?
    Everytying You Want to Know About Raising Capital
    Note on Acquiring Bank Credit
    Bootstrap Finance:The Art of Start-ups
    For Further Reading
    编辑推荐语
    The collections in this series are no meant to be comprehensive,but to present the fundamentals of business.Each collection contains several notes,and perhaps an article or two,that provide a framework for understanding a particular business topic or function.
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